Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!
1. Google Analytics
Google Analytics is the most popular service for website analysis. It helps you understand and analyse the visitor flow on your website. By now, the code that has to be integrated into your website can be adjusted to meet even the strict German data protection regulations. It only needs to be extended by a small snippet so that no IP adresses are collected
2. Google AdSense
Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.
3. Google AdWords
If you’re not getting good enough traction with organic search traffic, then you might want to consider a paid search campaign using Google AdWords By bidding for the right keywords, you can gain a considerable amount of qualified traffic where the conversions will meet or exceed the value you pay for your ads. Be sure to use advanced targeting options for location, mobile or desktop browsers, and other criteria to get the target audience you want.
4. Google Search Console
Google Search Console is one of the most important tools for a webmaster. Here, you can discover how Google sees your website, but the tool offers much more information. The Console shows you errors on your website, which keywords were used to access your website and much more. The large scope of features makes the Console one of the must-haves for website owners.
5. Google Alerts
Want to keep on top of the latest news, mentions of your brand, or other items in Google search? Then set up your Google Alerts. When you enter a search query, you will get a sample of the results you would receive and the option to have them delivered regularly to your email inbox or RSS reader. You can use this to keep up with your competition as well to see where they are getting mentioned or are building profiles.
6. The Custom Search Engine
The circuitiously named “Google Custom Search Engine” is a tool that you can use on your own website. Here, the Google search replaces the search option of your website and offers the well-known precision of the Google search engine right on your blog. Additionally, you can earn money off of the Google search engine as some of the search results are Google Adsense advertisements. Many websites use the Google search.
7. Google Blogger
If you want to start a blog, but you’re not ready to commit to a self-hosted blogging platform such as WordPress, then you might want to consider Blogger. If it’s been awhile since you last took a look at it, you might be interested in some of the latest improvements noted in the above video. There have been rumors in the past that getting links on Google-owned properties can help with the indexing of your website, so don’t overlook the power of Blogger!
8. Google Blog Search
You may be wondering exactly what is so special about Google Blog Search that merits a mention as a powerful Google tool. It’s not necessarily the search itself, but the fact that you can turn the search results into an RSS feed.
9. Google Tag Manager
The Google Tag Manager is a really useful tool. Many websites use a couple different analysis softwares to be able to test and analyse the website in a very detailed way. However, with every added software comes a JavaScript snippet that has to be integrated into the website and each snippet loads an external script. This will get messy, annoying and slow after a while. Do you see where I’m going with this? The Google Tag Manager connects all snippets to one single code snippet which then only needs to be added to the website. Without having to touch the code in the website again, you can now add or delete further analysis providers.
10. Google Adwords Keyword-Planer
The Adwords Keyword Planner is a really good tool even for people that don’t use Adwords advertisements because it allows you to find out which keywords and keyword combinations are searched for in Google search. When working with this tool, you can optimise your blog entries much more precisely according to the keywords that are actually searched for.
