Social media marketer should carefully a choose which networks would be more prolific for their product type. Here follow some of the most popular networks along with their advantages.
With an audience of 1.2 billion active users per month. It’s increasing day by day.A Facebook offers an opportunity to reach a broad range of customers and potential customers. But how can Facebook contribute to your overall goals? Because Facebooks News Feed is a very visible place for social posts, Its one of the best places for you to distribute your content in order to increase A brand awareness, drive a website traffic and distinguish yourself as a thought leader. This strategy is even more effective when you take advantage of Facebook targeting capabilities that allow you to tailor a your messages to users with certain interests.
Where Facebook has the volume a of users, Twitter has the volume of a messages. In fact, there are more than 500 million tweets per day.A With all those social messages, there is a great chance that someone is either mentioning your company or starting a conversation that you would be interested in joining.
That’s why Twitter is best to use as a customer service and business development channel. Monitor the network for inbound messages from dissatisfied customers, and quickly turn them into happy interactions. At the same time, look for prospective customers.
LinkedIn has a robust network of over 330 million users.A The advantage with this is that LinkedIn is an amazing network for B2B social media marketers. Whereas sites like Twitter and Facebook catch users more or less on their personal time, LinkedIn gives you access to customers when they are at their professional best. Use this to build relationships with future customers.
Google+
One of the great things about a Google+ is that if you have a strong presence on the site and someone searches for your company through a Google,a snippet of your profile will appear on the results page.Another great feature of Google+ is the ability to hyper-target your potential customers by Communities. Communities are groups of people who get together to discuss specific topics, so if you can find one that your customers are likely to be in, you can post content there that might a interest them.