Horizon Web Technologies – DIGITAL MARKETING CRASH COURSE
Days : Friday | Saturday | Sunday Hours: 1 | 2 | 3 per day Total Duration: Based on Customised Content
| Session 1
1. Digital marketing Concept 2. Advantages of digital medium over other media 3. Areas of Digital Marketing 4. Search Engine Optimization 5. Search marketing: organic & paid search results 6. Website submission to Search Engines 7. Keyword research and analysis 8. Blogging 9. Google marketing- Google My Business 10. Review Management |
Session 2
1. Different social media channels and Quora 2. Social media for various businesses: B2C & B2B 3. Promotion on Facebook page and Instagram profile 4. Powerful use of Linked in Profile 5. Content marketing: Storytelling in social media 6. Understanding Google Analytics & Google AdWords 7. Email marketing & Mobile Marketing 8. Careers in Digital Marketing 9. Trends : Case Studies |
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