social media marketing Horizon web Technologies akola nagpur
In a very dynamic online world were practically so many stuff can be downloaded or done for free, it would seem rather foolish for some to think that they would even consider paying for advertisements online. Why should they? Many would argue… when there are free marketing channels available out there like Social Media where they can promote their brands, products or services. social media marketing horizon web technologies akola nagpur.
A brand trying to get through this clutter of information and eventually reach their targeted audiences would be doomed to fail if they rely only on free or organic social media marketing. That’s why effective businesses – those who really know how digital marketing and social media marketing works – allot a dedicated budget for paid social media marketing. These businesses and advertisers really know the importance of combining organic and paid social media marketing, and would pull away budget from other advertising channels like the ones below, to invest in this very effective digital marketing channel.
Most if not all of these digital marketers and business owners thinking the same path of riding the FREE bandwagon would at one point, more sooner than they would think, realize that not all that is free can deliver the kind of results they want. All the numbers affecting the bottom line simply would not add up. The average social media user is exposed to more than a thousand types of content every time they log in to their favorite social media network – over 15,000 is you’re really a social media addict.
Combined Organic and Paid SMM Delivers Better Results at all Fronts
First and foremost reason why it really pays to combine organic and paid social media marketing is that doing so would deliver favorable results in all fronts: whether your purpose is to reach more audiences, create a whole new army of loyal brand followers, and generate favorable results and actions from highly targeted audiences. This was proven true in a recent case study involving a very recognizable international brand
The study show that the Castrol Moto motorcycle division of this large international company attempted to boost their reach and engagement to targeted audiences in North America using social media marketing – both paid and organic. The first phase involved solely an organic social media marketing campaign for six months. They did get some level of results that may look favorable upfront, but is really not the kind of results they want. Sure, they generated good reach and new fans, but not the kind of fans they truly want.
Paid Social Media Marketing Channels You Can Use
Business owners who know the importance of digital marketing tools, particularly the prowess of content marketing, know how effective it is to use social media networks to create a buzz for their content. Most would create their own profiles and pages, and many would even maintain groups and other social discussion communities in an attempt to engage with targeted audiences.
However, these business owners limit the kind of reach and the quality of generated audiences if they rely only on social media marketing that is within the confines of the profiles and channels they own and control. They would be missing out a lot of opportunities of reaching out to highly targeted audiences if they will not use paid social media channels to promote their brand and business. Most social networks have some forms of paid social promotions but at this point let’s discuss the three most popular and most effective paid channels:
Facebook Promoted Posts
Anybody can post anything on their social media profiles and pages, but due to limitations set by social networks like Facebook, the maximum audience reach of such posts will be limited to what the network has specified. With paid promotions, you can work your way around these limitations and reach a higher degree and number of targeted audiences that your content is intended for.
At Facebook, you can promote and boost the reach of your posts and content through Facebook Promoted Posts. There will higher than standard chances of targeted audiences reading your posts according the manner and budget that you set for promotion. The procedure for promoting a post is fairly easy but you must also rely of effective techniques to make your campaign more effective. This includes the use of good headlines as well as creative and eye-catching graphics that will entice targeted audiences to read and engage with your post.
