Promote your Facebook Page, everywhere
Once you’ve got great content on your company’s Facebook Page, make sure you share your Facebook presence on all evergreen content you own and manage.
For example, promote your Facebook Page on your website (homepage, plus header or footer), your e-mail signature, marketing e-mail footers, business cards, and all other digital marketing materials.
Make sure to make it as easy as possible for your audience to get to or like your Facebook Page with one click.