Whiteboard animation videos are an exciting and innovative way to advertise and market your services and products. When compared with other types of advertisement, they are very economical. Whiteboard Animation akola In this article you will read about the top 7 reasons why whiteboard videos convert more viewers for you into buyers. Whiteboard videos are able to be created to cater to a very specific message or service with little to none of the extra fluff that you may find in other types of animated videos. A whiteboard video is written to be focused; your message comes across uncluttered, thus allowing your message to be heard loud and clear.
They are fun! If done correctly and with an impactful and effective script, they can be very entertaining to the viewer. By creating an informative video that is still fun, people view your company as one that they want to do business with.
Features of Whiteboard Animation Videos
These are simple yet engaging videos that show someone drawing images on a whiteboard or other surface. If you have ever seen such a video, you know that they have a way of capturing your attention. There is something hypnotic about watching the words or images unfold on the whiteboard. This makes these videos an extremely effective tool for anyone trying to deliver a message in a compelling manner.
These type of videos take advantage of the short attention span of the average viewer. By keeping the viewer’s eyes focused on the constantly changing images, it’s possible to keep people paying attention. The animation can be combined with a voiceover to make the presentation even more informative and interesting.
Advantages Over Other Types of Videos
There are quite a few ways to make videos. The most common formats are:
- Webcam videos, where someone simply speaks into the camera.
- Videos shot with cameras or phones.
- Slideshow videos made with a program such as PowerPoint.
- Slideshow videos made using a service such as Animoto.
All of these types of videos have their uses. However, they also have their limitations. PowerPoint and Animoto videos can be boring, as there are so many of them online and they tend to look similar to one another.
Webcam videos can be good for explaining something, but not everyone is comfortable in front of the camera. Furthermore, shooting such a video at home may not provide you with the most professional looking setting. If you are shooting videos using a camera, you need certain skills, the right locations and possibly even actors. This can be time consuming and expensive.
White board videos can be placed anywhere, allowing for great flexibility for your marketing. They can be placed directly on your homepage, or on any page in your website, and can be created to specifically relate to the page they are placed on.
They are memorable! When potential customers remember your video, they remember you and your product or service. When they remember you, they tell other people about you.
When used creatively, whiteboard videos can actually make it easy for your fans and customers to help evangelize your product or service. Placing your video on social marketing sites allows them to be shared and commented on. This spreads the word about you and builds up your following.
With the talent of a professional writer the powerful message of your whiteboard video will tell the viewer how it fits in their life, how it will benefit them, and how they will use it. The video informs your viewer how and why they cannot live without it, rather than simply giving them step by step instructions. For this you need to have a very strong script for your video.
Benefits of Whiteboard Animation
Whiteboard animation videos allow you to create professional looking videos that have several distinct advantages:
- No need to appear in front of the camera or hire actors.
- Whiteboard animation is entertaining and eye-catching.
- More distinctive and professional looking than slideshow type videos.
- They provide a good way to explain concepts in a simple, engaging way.
In addition to these advantages, you also gain the benefits that are associated with videos in general. This includes the ability to rank your video in the search engines. This can be done by optimizing it using a relevant and keyword rich title and description.
Whiteboard animation videos can also be used on your own blog or website to explain something about your product, service or business. This is a more entertaining way to convey information than to make people read long blocks of text or even watch a more ordinary type of video that contains nothing but slides or a person talking.
Although whiteboard animation videos are getting more popular, they are still relatively uncommon. This means it’s still possible to use them to brand yourself and give yourself an edge over the competition.
